OV01 · Overview across platforms

Northside Plumbing & Drains · 4 platforms · autopilot on

November target · 19 Nov, 11 days left

46 of 70 real leads · on pace for 73

On track

21 booked jobs so far. Counted once each from calls, forms and messages, not from what the platforms report.

Needs you

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Add $100 to Google water heaters this month?

They run out of budget by 3pm most days, and leads cost $71. Asks until 22 Nov.

Rate 2 Local Services leads

Google uses your ratings to send better leads. It credits some bad ones on its own.

6 leads need an outcome

Mark which ones booked. Each one teaches the platforms who to look for.

Grey: what each platform claims. We count each person once.

Platform	Spent	Real leads	Per lead	Booked	Their own count
Google Search	$2,720	33	$82	15	Google says 39	Running
Local Services Ads	$232	4	$58	2	Google says 5	Test, day 7
ChatGPT ads	$590	5	$118	2	ChatGPT ads says 4	Test, day 19
Thumbtack	$168 fees	4	$42	2	Track only	Tracked
All, counted once	$3,710	46	$81	21	Platforms say 52

✓

Moved $200 within Google from drain cleaning to water heaters

17 Nov · automatic · water-heater leads cost $71, drain cleaning $118

✓

Replaced an ad Google rejected

15 Nov · automatic · Google flagged "cheapest"; the fixed version uses only approved facts

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Held back: raising the ChatGPT ads budget

18 Nov · 5 leads is too few to judge. We look again on 22 Nov.