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History

What changed, who approved it, and whether it worked. Each month starts with its report.

Download October report

October report

October target

55 of 60

real leads

Booked jobs

27

Per real lead

$80

Google Search only

Tests finished

0

Meta stopped in September

November

✓

17 Nov · Moved $200 within Google, drain cleaning to water heaters

Automatic · checked again 1 Dec

Undo
•

12 Nov · Local Services Ads turned on

By you, once the licence and insurance passed. The badge follows when background checks finish

•

1 Nov · ChatGPT ads test turned itself on at midnight

Its start date. You allowed this when you created it; OpenAI approved all 4 ads on 30 Oct

✓

29 Oct · ChatGPT ads test created, paused

Read back from OpenAI: 1 campaign, 1 ad group, 4 ads

✓

28 Oct · Ad kit approved

4 ideas, 7 facts. 1 photo replaced: no consent on record. The warranty line was removed

•

27 Oct · November plan approved by you

$5,900 of $6,000 · 2 tests

··

21 Sep · Meta test stopped

Under 1 in 10 likely to beat break-even after day 14

Result
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