November plan: approved

Approved by you on 27 Oct. Each test is set up on its own page and turned on with its own tap.

Your goal

ReachableChange

Real leads a month

About 35 booked jobs.

A job is worth

$450

50% margin. 1 in 2 leads books.

Break-even

$112 a lead

$265 for water heaters.

Monthly cap

$6,000

Never passed on any platform.

Where the money goes

Google Search $4,400ChatGPT $896LSA $600$100

ProvenTests, paid from the gap under your capRoom for Google's busy days

November

Google Search

Proven

Running

$4,400

55 real leads in October at $80. Same as October.

ChatGPT ads

Test · water heaters only · 28 days

Your steps: 1 of 3 done
Set up

$896

Keep it if: 8 in 10 likely that a lead costs under $265, the water-heater break-even, after 28 days and 6 leads. Stops after day 14 if that falls under 1 in 10.

People describe a leaking tank to ChatGPT before they call anyone. Water heaters have the most room under break-even, so a small test can tell well under break-even from over it. It cannot tell whether ChatGPT beats Google.

Local Services Ads

Test · starts once your licence and insurance pass

Waiting for Google's checks
Open

up to $600

Keep it if: 8 in 10 likely that a lead costs under $112, your break-even, after 28 days and 6 leads.

Pay per lead at the top of Google. Google reviews leads and credits some that are not real. Its checks take 3 to 4 weeks, but plumbers can start before the badge.

Ads we'll make

Approved

4 ideas, built on 7 facts you approve once

Every size and every platform comes from these. New platforms add no new approvals.

See the ads

Other platforms, ranked for you

Ranked by what is allowed, who is there, cost per real lead and your time

Worth testing later

Microsoft Ads

January

$60–90
a lead

Same searches on Bing and Copilot. Your Google campaign copies over. $25 a day for 28 days.

Your time: 2 min: sign in, add a card

Meta, with video

March

$90–200
a lead

Tried in September without video. Worth one more try for water-heater replacement before spring.

Your time: 5 min

Coming later: the platform has not opened its API to us yet

Nextdoor

Partner only

$90–180
a lead

Neighbours recommending trades. Nextdoor approves API partners one by one; we have applied.

Yelp

Partner only

$60–140
a lead

Yelp lets contracted partners run ads. Until then you can track Yelp here.

Track only: you already pay them and they have no API

Thumbtack

Tracked

$42 a lead last month

Lead fees entered by you. Thumbtack's partner feed sends each lead with its price.

Your time: Done

Angi

Tracked

$71 a lead last month

Lead fees entered by you. Leads arrive by forwarded email. Compared on cost per booked job.

Your time: Done

Not for you

AppLovin

Not now

–

Allowed for home-service leads, but a fair test needs about $350 a day, more than half your cap.

TikTok

Not now

–

People rarely look for a plumber there.

Not now

–

Strong for hobbies and products, weak for local repairs.

Set up the ChatGPT ads test Change the plan