Your plan for November
Google Search keeps what it spent in October. Two tests use the gap between that and your cap. No new test runs until you approve it and turn it on.
Your goal
70
About 35 booked jobs.
$450
50% margin. 1 in 2 leads books.
$112 a lead
$265 for water heaters.
$6,000
Never passed on any platform.
Where the money goes
Google Search
Proven
Running55 real leads in October at $80. Same as October.
ChatGPT ads
Test · water heaters only · 28 days
ProposedKeep it if: 8 in 10 likely that a lead costs under $265, the water-heater break-even, after 28 days and 6 leads. Stops after day 14 if that falls under 1 in 10.
People describe a leaking tank to ChatGPT before they call anyone. Water heaters have the most room under break-even, so a small test can tell well under break-even from over it. It cannot tell whether ChatGPT beats Google.
Local Services Ads
Test · starts once your licence and insurance pass
ProposedKeep it if: 8 in 10 likely that a lead costs under $112, your break-even, after 28 days and 6 leads.
Pay per lead at the top of Google. Google reviews leads and credits some that are not real. Its checks take 3 to 4 weeks, but plumbers can start before the badge.
Ads we'll make
4 ideas, built on 7 facts you approve once
Every size and every platform comes from these. New platforms add no new approvals.
Other platforms, ranked for you
Ranked by what is allowed, who is there, cost per real lead and your timeMicrosoft Ads
Januarya lead
Same searches on Bing and Copilot. Your Google campaign copies over. $25 a day for 28 days.
Your time: 2 min: sign in, add a card
Meta, with video
Marcha lead
Tried in September without video. Worth one more try for water-heater replacement before spring.
Your time: 5 min
Nextdoor
Partner onlya lead
Neighbours recommending trades. Nextdoor approves API partners one by one; we have applied.
Yelp
Partner onlya lead
Yelp lets contracted partners run ads. Until then you can track Yelp here.
Thumbtack
TrackedLead fees entered by you. Thumbtack's partner feed sends each lead with its price.
Your time: Done
Angi
TrackedLead fees entered by you. Leads arrive by forwarded email. Compared on cost per booked job.
Your time: Done
AppLovin
Not nowAllowed for home-service leads, but a fair test needs about $350 a day, more than half your cap.
TikTok
Not nowPeople rarely look for a plumber there.
Strong for hobbies and products, weak for local repairs.