Your month: 15 November to 14 December

Hindi-first, for students from Indore, Ujjain, Dewas and Dhar. It starts the Sunday after Diwali week, so nothing is tested while demand is unusual.

Your goal

ReachableChange
Real enquiries a month

80

About 10 admissions. 1 in 8 joins.

SSC & Bank break-even

₹1,500

A ₹24,000 fee, about half kept, 1 in 8 joins.

Monthly cap

₹60,000

Before GST. You claim GST back.

Planned

₹55,800

₹4,200 held back.

Where the money goes

Google ₹28,000WhatsApp ads ₹17,000ShareChat ₹4,800Dailyhunt ₹6,000₹4,200
This month

Google Search

Proven

Running
₹28,000

Brings most enquiries. About ₹600 each for SSC & Bank.

Facebook, Instagram, WhatsApp

Proven

Running
₹17,000

Hindi video that opens a WhatsApp chat. About ₹520 per real enquiry.

Test: ShareChat + Moj

SSC & Bank · 28 days · your ShareChat account, run by our team

Proposed
₹4,800 + GST

Keep it if: 8 in 10 likely that a real enquiry costs under ₹1,500 after 28 days and 6 enquiries. Stops after day 14 if that falls under 1 in 10.

Young Hindi viewers in Indore, Ujjain, Dewas and Dhar. You top up your own ShareChat wallet; ShareChat's minimum top-up is ₹5,000, so ₹200 stays there for later. Your time: about 20 minutes.

Test: Dailyhunt

SSC & Bank · 28 days · we set it up with you

Proposed
₹6,000 + GST

Keep it if: The same line: 8 in 10 likely under ₹1,500 after 28 days and 6 enquiries. Stops after day 14 if that falls under 1 in 10. Can extend once by 2 weeks.

Hindi news app, targeted by city and PIN code. Reaches the towns that send students to Bhanwarkuan. Paid upfront, plus 18% GST. Your time: 5 minutes.

Held back

Not spent unless you ask

₹4,200

Could pay for a Sunday Hindi classified in an Indore paper, if the price at booking fits.

Other platforms, ranked for you

Worth testing later

Newspaper ad

January
by edition
a lead

Good before the January batch. Booked through releaseMyAd, with its own number to count calls.

Your time: 10 min

ChatGPT ads

Too big for now
₹20,300 test
a lead

Its smallest readable test is ₹725 a day for 28 days. Your test room is ₹15,000.

Microsoft Ads

Later
–

Allowed, but few people in Indore search there.

Snapchat

Later
–

Allowed. Viewers are younger and more big-city than your students.

Coming later

JioAds GoLocal

No sign-up yet
–

Ads by PIN code for local shops. Jio has not opened sign-up to us yet.

We count these, you book them

Auto-rickshaw panels

Tracked
₹667 a lead

Its own number and QR. See auto-rickshaws

Your time: Done

Justdial

Tracked
–

Put our number on your listing, or ask Justdial to send us your leads.

Your time: 2 min

Your Telegram channel

Tracked
–

Post batch dates there. Chats that start with "TG" count.

Your time: Done

Not for you

Truecaller ads

Not now
–

Card only and no enquiry button. Phones now show caller names without the app, from 1 Nov. We will check again in February.

JioHotstar

Not now
–

TV-style video with no enquiry button. No minimum published.

Spotify

Not now
–

$250 minimum per ad set. Listeners lean to big cities.

Telegram ads

Not now
–

Paid only in crypto.

TikTok

Not in India
–

Blocked in India.

Approve planChange target or cap