ChatGPT ads test: the result

28 days, 1 to 28 Nov. $886 spent. Here is what we think you should do.

Decide

Keep it. It brings extra water-heater jobs at about Google's price.

Real leads credited

8.5

9 leads, one shared half and half with Google. ChatGPT ads counted 8

Per real lead

$104

$886 over 8.5. Google water heaters: $95

Installs booked

$6,350 in jobs

How sure we are

✓

Very likely under your break-even

9 in 10 chance a ChatGPT lead costs less than $265.

··

Cheaper than Google? Too close to call

About 4 in 10. Another month may still not settle it; the costs are that close.

✓

Little overlap so far

Only 1 of the 9 also clicked a Google ad. Too few to say it brings different people.

Keep it as a campaign at $32 a dayRecommended

8 in 10 or better that a lead costs under $265, after 28 days and 9 leads. Moves from tests to proven in December. Same money, same ads.

Grow it to $50 a day

$600 more in December, from the gap under your cap. Costs per lead may rise as it reaches further.

Stop it

Its $896 becomes unused room under your cap again. Moving it to Google would be a separate ask.

My water heater is leaking from the bottom. Is it safe to keep using it?

A leak from the bottom of the tank usually means the tank itself is corroding…

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Ask anything

ChatGPT picks the ad that fits the conversation. The answer itself never changes.