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Meta test: stopped in September
Kept on record so nobody repeats it by accident.
Stopped. Meta leads cost nearly twice your break-even and none booked.
Spent
$640
of $700 planned
Real leads
3
Meta counted 11 form fills
Per real lead
$213
Break-even $112
What we learned
×
Emergency plumbing on Meta
People scrolling are not mid-emergency. 8 of the 11 form fills never answered a call.
✓
What might work
Planned water-heater replacement with a short video, before spring. Suggested for March.
✓
Money
The $60 not spent stayed as room under your cap.