Leads
What happens after someone gets in touch. You approved each of these once; they run in your business name.
Enquiries that didn't book
23
In the last 90 days
3
$1,140 in jobs
2
They get nothing more
The track for urgent jobs: drains, leaks and repairs
| Step | When | What it says | Sent | Booked |
|---|---|---|---|---|
| Instant reply | Within a minute | Thanks, it's Northside. Someone will call you back shortly. | 23 | – |
| Follow-up 1 | 2 hours later | Asks what's wrong and offers the next free slot | 23 | 2 |
| Follow-up 2 | Next day | The price in writing before any work, and no call-out fee | 20 | 1 |
| Follow-up 3 | Day 4 | How to reach you if it comes back | 18 | 0 |
Follow-up 3 has brought no booking in 90 days, so it is dropped from 1 Dec unless you keep it. Water heaters, a bigger decision, get a fourth step on day 10: tank or tankless, explained.
Approved by you once, 14 Aug. Texts only to people who agreed to texts, email for the rest. Fixed wording; we fill in only the facts: name, job, next free slot.
Bookings that turn up
Last 90 daysA confirmation when a job is booked, and a reminder the day before. No-shows are counted per platform: a platform whose leads don't turn up isn't cheap.
| Platform | Booked visits | No-shows | |
|---|---|---|---|
Google Search | 63 | 2 | |
Thumbtack | 6 | 2 | 1 in 3. Its cost per job counts that |
Local Services Ads | 2 | 0 | |
ChatGPT ads | 2 | 0 |