Your plan for November
Dental ads follow stricter rules in India, so several platforms are out. Each one says why.
Your goal
40
About 13 new patients.
₹12,000
First year. 50% margin.
₹2,000 a lead
₹4,500 for implants.
₹1,20,000
Where the money goes
Amounts are before 18% GST. Your cap counts ad spend before GST.
Google Search
Proven
Running38 real leads in October at ₹1,480.
Meta: WhatsApp chats
Test · implants only · 28 days
ProposedKeep it if: 8 in 10 likely that a chat costs under ₹4,500, the implant break-even, after 28 days and 6 chats. Stops after day 14 if that falls under 1 in 10. Can extend once by 2 weeks.
Implants leave the most room under break-even. The ad opens a WhatsApp chat with your front desk.
Other platforms, ranked for you
ChatGPT ads
Not allowedOpenAI does not take ads for health services outside the US.
TikTok
Not in IndiaBlocked in India since June 2020.
Local Services Ads
Not in IndiaGoogle runs it in 12 countries: the US, Canada, the UK and nine in Europe.
AppLovin
Not for clinicsAppLovin's policy lists clinics and hospitals as not allowed; other health businesses need written approval. Advertisers based in India are unconfirmed.
Practo
TrackedProfile plan ₹9,000 a month. 7 leads, read from Practo's alerts forwarded to theStacc.
Your time: Done
Justdial
TrackedListing ₹5,500 a month on a long fixed contract that cannot be paused. 3 leads, by webhook.
Your time: Done
YouTube
Februarya lead
Short clinic videos before people choose a dentist. Needs video.
Your time: 0 min: uses Google
Microsoft Ads
Not worth itToo few dental searches in Pune, and most happen on phones.