Your plan for November
For an online store the deciding numbers are orders a day, catalogue size and how many short videos you have. No new tests during Black Friday week.
Your goal
600
Average order $68.
$37 an order
At your margin.
21
From Shopify, last 30 days.
$20,000
Where the money goes
Google Shopping
Proven
Running$24 an order in October.
Meta
Proven
Running$29 an order.
Test · 28 days from Sunday 6 Dec
Starts 6 DecKeep it if: 8 in 10 likely that an order costs under $37 after 28 days and 6 orders. Stops after day 14 if that falls under 1 in 10. Can extend once by 2 weeks.
People planning rooms save ideas for weeks. 10 Pins from your catalogue, with Performance+ on, at $25 a day.
Other platforms, ranked for you
AppLovin
JanuaryVideo ads inside mobile games. You have the 10+ orders a day it learns from. A fair test is about $230 a day for 4 weeks, judged against states held back. Its campaign API is invite-only, so we set it up with you.
Your time: 15 min, guided
ChatGPT ads
JanuaryShopping questions in ChatGPT. Product-feed ads are still in beta.
Your time: 10 min
Microsoft Shopping
JanuaryYour Google Shopping feed copies over.
Your time: 2 min
TikTok
JanuaryBoost your 3 best TikTok posts as ads. TikTok now runs ads only as your real account. About $35 a day for 14 days.
Your time: 30 min
Home-goods communities like r/BuyItForLife. Ads that read like posts. $50 a day for 4 weeks.
Your time: 10 min
Amazon Ads
Not nowOnly for products sold on Amazon.
Nextdoor
Not nowBuilt for local services. You ship nationwide.