Your plan for November
Glow Studio Salon, Austin. At this budget a test could not tell good from bad, so all the money stays where it works.
Your goal
Bookings a month
25
A booking is worth
$85
Break-even
$34 a booking
Monthly cap
$700
Where the money goes
Google Search
Proven
$600
21 bookings in October at $29.
Meta
Proven
$100
Reminds people who visited your site.
Why no test this month
A test needs at least 6 expected bookings and each platform's own minimum for 28 days. For the platforms that fit a salon, that is $560 or more: Microsoft needs about $20 a day to learn. That would take 80% of your budget away from Google, where bookings cost $29. A new platform should get no more than about a third of the cap, so we will suggest a test when the cap reaches about $1,600.
ChatGPT ads would need $25 a day, $750 a month, more than your whole budget.