← Plan

ChatGPT ads test: water heaters

28 days, $896 at most. People describing a water heater problem to ChatGPT see your ad under the answer.

Needs you
  1. 1

    Connect

    Paste a key

  2. 2

    Your steps

    4 at OpenAI

  3. 3

    Ads ready

    From your ad kit

  4. 4

    Created paused

  5. 5

    Platform review

  6. 6

    Turned on

1

Connect

!

Paste your ChatGPT ads key

Create it at ads.openai.com › Settings › API keys. Name it "theStacc".

Paste key here

The key lets theStacc create, change, pause and report on ads in this one ad account. It cannot add cards or change billing. Delete it at OpenAI any time to cut us off. Leads go back through a separate conversions key, which we set up with you and test with one sample lead.

2

Only you can do this on ChatGPT ads

!

Sign up at ads.openai.com and add a card

Pick United States and USD: OpenAI does not let you change them later. About 5 minutes.

Open ChatGPT ads
!

Turn off automatic ad edits

From 31 Oct OpenAI can rewrite ads by itself. Only you can switch that off, in Ads Manager. We show you where.

!

Upload your logo for OpenAI's brand check

We made a square version: 512 × 512, ready to download.

Download logo
··

OpenAI verifies your business, then checks your name, website and logo

Once, before any ad can run. OpenAI publishes no time for this. We tick it when OpenAI approves.

Send these steps to someone else · ticks itself where OpenAI tells us

✓

The ads

Water heater leaking?21/50
Same-day replacement in Columbus. Price first.46/100
No hot water today?19/50
Licensed Columbus plumbers, out today.38/100
Tank or tankless?17/50
Honest written quote before any work starts.44/100
Water heater popping?21/50
Sediment flush or replacement, same day.40/100

From the ideas you approved in the ad kit. OpenAI suggests 16 to 24 characters for titles and 32 to 48 for the line, so these stay short.

✓

The test

Who sees it

Adults in the Columbus, OH area on ChatGPT's free and Go plans, when the chat is about water heaters

Change

Budget

$32 a day for 28 days from Sunday 1 Nov, $896 at most. Up to $64 on a busy day, never more than $224 in a week

Change

Keep it if

8 in 10 likely that a lead costs under $265, your water-heater break-even, after 28 days and 6 leads. Stops after day 14 if that falls under 1 in 10

Change

Where leads go

Your water-heater page with its own tracked number. Leads land in Leads and are sent back to ChatGPT ads

Change
✓

Checks

✓

Every line traced to an approved fact

✓

Character limits for chat ads

✓

Landing page loads in 1.4 s and has the tracked number

Create on ChatGPT ads, paused

Ready once the key is in. Your steps can finish later.