ChatGPT ads test: water heaters
28 days, $896 at most. Ready to create. It arrives in ChatGPT ads paused.
- ✓
Connect
Connected
- 2
Your steps
3 of 4 done
- 3
Ads ready
From your ad kit
- 4
Created paused
- 5
Platform review
- 6
Turned on
Connect
Only you can do this on ChatGPT ads
Signed up and card added
OpenAI confirmed the account is active.
Logo uploaded
Automatic ad edits turned off
Checked 28 Oct.
OpenAI is checking your brand
Submitted 28 Oct. We tick this when OpenAI approves. You can create the test now; it waits.
The ads
From the ideas you approved in the ad kit. OpenAI suggests 16 to 24 characters for titles and 32 to 48 for the line, so these stay short.
The test
Who sees it
Adults in the Columbus, OH area on ChatGPT's free and Go plans, when the chat is about water heaters
Budget
$32 a day for 28 days from Sunday 1 Nov, $896 at most. Up to $64 on a busy day, never more than $224 in a week
Keep it if
8 in 10 likely that a lead costs under $265, your water-heater break-even, after 28 days and 6 leads. Stops after day 14 if that falls under 1 in 10
Where leads go
Your water-heater page with its own tracked number. Leads land in Leads and are sent back to ChatGPT ads
Checks
All 6 checks passed.