Local Services Ads test
Top of Google with the Google Verified badge. You pay per lead, and Google credits some leads that turn out not to be real.
- ✓
Connect
Done
- 2
Your steps
3 of 5
- 3
Ads ready
Profile ready
- 4
Created paused
- 5
Platform review
- 6
Turned on
Connect
Through your Google Ads account
Nothing more to connect.
Only you can do this on Google
Terms, billing and your Business Profile link
Accepted in Google's Local Services screens on 28 Oct.
Business details, service area and hours
Columbus, Dublin, Westerville, Hilliard, Grove City. 7am to 9pm, Monday to Saturday. Calls outside these hours can still be charged, so the hours must match who answers.
Business registration and plumbing licence
Ohio contractor licence. Google accepted it 30 Oct.
Photos of your team and work
8 uploaded.
Your ID, when Google asks for it
Google asked on 29 Oct. Done in its screens.
Proof of insurance
General liability certificate. Only you can upload it, in Google's Local Services page.
Background checks for you and 3 technicians
Run by Google's partner. Each person gets an email.
The Google Verified badge
Usually 3 to 4 weeks in all. Plumbers can start showing ads before it arrives.
Ticks itself as Google confirms each check. Send these steps to your office manager
Your profile
Jobs you want leads for:
Jobs you don't want:
Gas lines and septic are off because you do not do them. Leads for them would waste money.
The test
Budget
Up to $600 for the month. Google suggests enough for about 10 leads a week once it runs fully
Bidding
Most leads, aiming for about $70 a lead. Some leads will cost more
Keep it if
8 in 10 likely that a lead costs under $112 after 28 days and 6 leads
Leads
Calls and messages land in Leads from Google directly, because Local Services does not allow tracked numbers. Google reviews leads and credits some that are not real, usually within 30 days. Wrong job type or area does not count