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← Plan

TikTok test: boost your best posts

28 days, about $700. Your three best organic TikTok posts become ads (Spark ads), plus one new video shown only as an ad. Real likes and comments come with the posts.

Planned for January
  1. ✓

    Connect

    Connected

  2. 2

    Your steps

    4 of 5

  3. 3

    Ads ready

    4 videos

  4. 4

    Created paused

  5. 5

    Platform review

  6. 6

    Turned on

✓

Connect

✓

Connected with TikTok

Ad account 7301…, identity @kivahomegoods.

2

Only you can do this on TikTok

✓

TikTok for Business login and Business Center

✓

US ad account in USD

Time zone America/Chicago. TikTok does not let you change it later. Approved within a day.

✓

Card added

✓

@kivahomegoods linked as the ads identity

TikTok stopped ads under made-up names in January 2026, so ads run as your real account.

!

TikTok pixel and server events through the Shopify TikTok app

Purchases and add-to-carts. We check they arrive before anything is created.

Open Shopify
✓

The ads: your own posts

9:160:14

Unboxing the vase · 41k views

9:160:22

Making the bed · 28k views

9:160:11

Lamp at dusk · 19k views

9:160:18

New: filmed by you · ad only, not on your profile

Linen that gets softer every wash. Free shipping over $75.58/100

Ranked by how they did on their own: views, shares and comments for your follower count. No music without a commercial licence.

✓

The test

Who sees it

US, TikTok’s main feed only. Not its partner apps, which keep a small test clean

Change

Budget

$25 a day for 28 days, about $700. TikTok needs just over $20 a day per ad group

Change

Learns from

Purchases. If there are fewer than 10 by day 7, we start a new ad group on add-to-cart rather than editing this one

Change

Keep it if

8 in 10 likely that an order costs under $37 after 28 days and 6 orders. Stops after day 14 if that falls under 1 in 10. Can extend once by 2 weeks. TikTok settles after about 25 results

Change
Create on TikTok, pausedSave for January

How it can look

@kivahomegoodsLinen that gets softer every wash. Free shipping over $75.
Shop now

On TikTok this is

Campaign

Upgraded Smart+ · Sales

  • call/smart_plus/campaign/create/
  • objective_typeWEB_CONVERSIONS
  • sales_destinationWEBSITE
  • budget_optimize_onfalse
  • operation_statusDISABLE
Ad group

US, TikTok feed

  • optimization_goalCONVERT on the purchase event
  • bid_typeBID_TYPE_NO_BID
  • budget25 daily
  • placementsPLACEMENT_TIKTOK only
Ad

4 videos, 1 text

  • identity_typeTT_USER
  • ad_formatSINGLE_VIDEO
  • ad_text_listup to 100 characters each
  • call_to_action_iddynamic

Marketing API v1.3; v2.0 covers only reporting and sign-in. From 1 Jan 2027 every new campaign goes through Smart+. TikTok may need to enable Smart+ creation for each new ad account: to confirm with TikTok.

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