Reddit test: home-goods communities
28 days, $1,400 at Reddit's suggested $50 a day. People active in communities like r/BuyItForLife, r/HomeImprovement and r/CozyPlaces see a post-style ad that links to your store.
- ✓
Connect
Connected
- ✓
Your steps
3 of 4
- 3
Ads ready
2 ads
- 4
Created paused
- 5
Platform review
- 6
Turned on
Connect
Connected with Reddit
You approved read, edit and conversion access. Posting profile u/KivaHomeGoods.
Only you can do this on Reddit
Reddit Ads account
Country US and USD. Reddit does not let you change them later.
Card added
Reddit takes cards only, no PayPal.
Reddit Pixel on your store
Last fired 2 hours ago.
Set where ads may appear to Standard
One dropdown in Reddit Ads Manager. Expanded, the default, includes less suitable posts.
The ads
Written to read like a post, not an ad. Photos of the product in use, no studio cut-outs.
What Reddit may add
Comments: off
Reddit's default. Turn on only if someone can reply within about 4 hours. Reddit's API cannot read or answer comments.
Redditor Highlights: off
Reddit would add real users' posts and an AI summary of what people say about you. We switch it off.
Expand beyond these communities: off
Keeps the test about these communities, so the result means something.
The test
Who sees it
People active in 7 communities and searching 22 keywords you approved, in the US. Ads show in the feed and under posts, not only inside those communities
Budget
$50 a day. Reddit can spend up to 20% more on a day, so we set a $1,400 spend cap on the campaign. Reddit suggests two ad groups; this is the lean version
Learns from
Add to cart first, because it happens more often than a purchase on a small budget
Keep it if
8 in 10 likely that an order costs under $37 after 28 days and 6 orders. Stops after day 14 if that falls under 1 in 10. Can extend once by 2 weeks. Click rates show in 7 to 10 days
Reddit reviews ads in about a day. Weekend submissions wait for Monday.