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← Plan

Google Demand Gen: a reach test for February

Short image ads on YouTube Shorts, Discover and Google Maps for people in Pune before they search for a dentist. A reach test: it brings calls and visits, not a full month of leads.

Planned
  1. ✓

    Connect

    Connected

  2. ✓

    Your steps

    Done

  3. 3

    Ads ready

    4 images

  4. 4

    Created paused

  5. 5

    Platform review

  6. 6

    Turned on

✓

Connect

✓

Google Ads account in INR, payment added

The same account as your Search ads.

✓

A lead signal firing for 14 days

Calls from ads, calls over 60 s from the site, and WhatsApp clicks. Amounts here are before 18% GST.

··

Your YouTube channel (optional)

Only needed for video. Without it Google keeps uploads unlisted on its own channel.

Connect
✓

The ads

1.91:1

1200 × 628

1:1

1200 × 1200

4:5

960 × 1200

9:16

1080 × 1920

Family dentist in Baner23/30
Check-ups, cleaning and root canal treatment by 3 dentists. Book on WhatsApp.77/90

Clinic, team and equipment photos only. No before and after, offers or "best", per the National Dental Commission.

✓

What Google may change

×

Google makes videos from your photos: off

GENERATE_VIDEOS_FROM_OTHER_ASSETS opted out

×

Google makes new image designs: off

GENERATE_DESIGN_VERSIONS_FOR_IMAGES opted out

×

Google animates your images: off

GENERATE_ANIMATED_IMAGES_FROM_OTHER_ASSETS opted out

✓

Who sees it: Google finds them

No health-condition audiences, and no patient list is uploaded.

✓

The test

Where

Pune city, in English and Marathi

Change

Channels

YouTube Shorts, YouTube feed, Discover, Google Maps. Not Gmail, not in-stream (that needs video)

Change

Budget

₹450 a day, Google's minimum read live today, for 4 weeks: about ₹12,600

Change

Keep it if

8 in 10 likely that a call or chat costs under ₹2,000 after 28 days and 6 results. As a reach test, too close to call is a likely answer

Change
Create on Google, pausedSave for February

On Google this is

Campaign

Brightside · Demand Gen · Reach

  • typeDEMAND_GEN
  • statusPAUSED
  • biddingmaximize_conversions, no target
  • budgetat least demand_gen_info.minimum_budget_per_day_micros for INR
Ad group

Pune

  • channel_controlsShorts, in-feed, Discover, Maps
  • locationPune city
  • languagesEnglish, Marathi
Ad

Multi-asset image ad

  • typedemand_gen_multi_asset_ad
  • headlinesup to 40, one up to 30
  • logo1:1, at least 144 px, under 150 KB
  • asset_automation_settings3 settings OPTED_OUT

Google Ads API v26. Demand Gen has enforced a $5 a day minimum, or the local equivalent, since 1 Apr 2026.

Google's formats in plain words

WhereYou payBest for
SearchTop of Google resultsPer clickEveryone, first
Performance MaxSearch, Maps, YouTube, Gmail. Google picksPer click or viewOnce leads are tracked
Demand GenShorts, Discover, Maps. You pickPer click or viewReaching people before they search
Local ServicesA verified box above the adsPer leadUS home services. Not in India
HomeContentAnalytics