Meta test: chats on WhatsApp, implants only
People near Baner scrolling Instagram and Facebook tap the ad and land in a WhatsApp chat with your front desk.
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Connect
Connected
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Your steps
Done
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Ads ready
3 ads
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Created paused
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Platform review
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Turned on
Connect
Page: Brightside Family Dental, with Instagram @brightsidedental
Ad account: Brightside Dental (INR), prepaid by UPI
Added by you on Meta. Prepaid cannot be switched back, so we warn before it runs low. Amounts are before 18% GST.
WhatsApp Business number +91 98xxx x4521, linked to the Page
Checked on the Page itself. Chats go to the front-desk phone.
The ads
Reception · 4:5 feed
The team · 4:5 feed
The team · 9:16 Stories
Photos, not video: our video maker is not open to customers yet.
Meta's AI edits
All 46 are switched off for every clinic and read back after creating, because three are on by default. From 20 Nov Meta makes the advertiser solely responsible for what its AI adds.
The test
Who sees it
People within 8 km of the clinic, 25 and over. Meta finds who is most likely to message
Budget
₹535 a day for 28 days, about ₹15,000 before GST. Meta may spend up to 75% more on a busy day, but never more than 7 days' worth in a week
Keep it if
8 in 10 likely that a chat costs under ₹4,500, the implant break-even, after 28 days and 6 chats. Stops after day 14 if that falls under 1 in 10. Can extend once by 2 weeks.
Where leads go
A WhatsApp chat. A chat counts as a lead when the person asks for a time
Rules for a clinic
Dr. Kulkarni approved every ad
Each line and photo, 26 Oct. Required for every new version.
No patient photos, testimonials or before-and-after
You confirmed this. The ad kit blocks them anyway.
The WhatsApp greeting asks for consent
It says what the clinic stores and why, and asks patients not to send health details in chat. Each consent is logged with the time and the wording version (v1).
Reply the same day
Replies within 7 days of a chat started from the ad are free for the clinic. Patients expect an answer the same day, so we remind the front desk.
If Meta classes the clinic as health and wellness
Website lead events may be blocked. Chats are not affected, so the test keeps counting chats, and we tell you what changed.