Microsoft test: the result
Water-heater searches on Bing, Copilot and Edge, on theStacc's account from Sun 3 Jan. On day 21, Sat 23 Jan, the stop rule you approved paused it. $630 of your $840 spent.
Stop it. Bing brought no real water-heater lead for $630, and your page, phone and tracking all worked.
$630
of $840, over 21 days
0
2 enquiries, neither real
Under 1 in 10
From this test's own numbers
Where it fell short
$630
Full budget on all 21 days
134
About $4.70 each
2
1 call and 1 form from 134 clicks. Google gets about 1 from every 14
0
The call was outside your area. The form was a sales pitch
Money kept
$210 of your test money comes back within 7 days of Microsoft's last charge.
Google keeps bringing water-heater leads at about $71 each. The $630 bought a clear answer, and it never touched Google's budget.
Not at this setup: your Google water-heater ads copied to Bing, $30 a day, landing on your water-heater page. We won't suggest Microsoft for water heaters again before July, unless the idea, the offer or the line changes, or Google's water-heater leads get much dearer.
The 2 enquiries it brought
Form · 14 Jan
A company selling water softeners to plumbers, not a customer. You marked it not real.
Caller ··3391 · 22 Jan · call 1m 40s
Asked about a water heater in Marion, outside your service area. You marked it not real.
What to do
Next: the $840 of test room is free in February's plan. Meta with video is next in your ranking, for March.